![]() Getting active on these channels is not a small consideration and requires investment. Once the concept is proved, then we advise moving into key e-commerce channels such as Tmall and JD, who collectively own 70% market share of b2c e-commerce in mainland China. As a proof of concept, no other channels provide the ability to build awareness and sales, at low cost.Īs such, we are of the view that WeChat is the priority channel for UK brands getting established in China, as a phase 1. All of this adds up to providing a unique opportunity for UK brands wishing to test the market in China.UK brands can take payments using WeChat Pay, with each transaction costing only around 2% per transaction in commission and the acquirer’s fee.Providing a direct route into this ever-growing market. ![]()
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